Successful story 3: Edison brand traveled far to Xishuangbanna
As a rising start-up in digital industry, Edison company enjoys low or even no brand awareness in many places. Xishuangbanna is a case in point. For years Xishuangbanna Ethnic Middle School had been working on a digitalization project of building three digital classrooms for teaching physics, chemistry, and biology respectively. Several companies in Yunnan had been competing for the big project, one of which even recommended a whole construction plan and made financial budget for the school. However, being quite aware of the necessity to purchase with broad vision, the school leaders decided to try more products before finalizing on a certain brand.
Therefore, Edison, like a newborn calves not afraid of tigers, strived to draw the attention of leaders and experts of the school. Through field study and products inspection, Edison’s construction plan was selected by Xishuangbanna Prefecture Education Bureau. Beyond that, it multiplied its purchasing type of biosensors and chemical sensors and enhanced its functional requirements on data loggers for teachers. In the field demonstration, Edison’s products won high praise from present experts with its excellent performance. It is even publicly complimented as the best products in China with shortest distance towards world-class products in terms of hardware quality and software openness.
Mr. Liu, headmaster of Ethnic Middle School, is a scholarly leader well-adapted to new things. He provided active encouragement and personal guidance in applying digital products to practical teaching. Edison also offered technical aid in helping teachers meet the demand of the headmaster. They sent technical trainers to tutor teachers personally and patiently in using new products. Moved by the studious spirit and professional dedication of those teachers, Edison was greatly spurred, striving to improve its products and service to become the first brand in China and provide better, broader, and more profound service to Chinese education.
Tip to success: Quality goes before reputation!
Digital chemistry laboratory of Ethnic Middle School in Xishuangbanna Dai Autonomous Prefecture
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